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Consumers vs. marketers: What do they want from brands on social media?
Most SMM strategies rely on what marketers think works — not on what consumers actually expect from brands. This is our read of Sprout’s 2026 content…
Nov 3
•
Stacy Muur
5
1
October 2026
AI search in Q4 2026: Key shifts you have to consider for your AEO strategy
Everyone agrees you should optimize for AI in 2026. However, almost everything written about how to do it describes an algorithm that no longer exists…
Oct 27
•
Stacy Muur
9
1
Backing your growth strategy: 6 marketing insights from the latest academic studies
We’ve collected 6 evidence-based marketing insights — covering customer retention, AI algorithm priorities, influencer shortlisting, and more — to guide…
Oct 20
•
Stacy Muur
11
2
Fixing your influencer marketing campaign: How to get into the top 10% of advertisers
According to Kantar, net 61% of marketers plan to increase creator investment in 2026, yet many teams still struggle to calculate influencer marketing…
Oct 13
•
Stacy Muur
15
2
You outperform an average US company if…
Benchmark based on 308 US marketing leaders who participated in the 2026 CMO Survey, interpreted through a comparative lens. Your business vs. US…
Oct 9
•
Stacy Muur
14
1
2
TikTok vs. Instagram: Where should we put our next ad dollar?
We took the latest marketing data to compare Meta and TikTok across the marketing funnel, from awareness to traffic, leads, sales, and return on ad…
Oct 6
•
Stacy Muur
12
1
Growing with a $0 marketing budget in 2026
With paid traffic costs rising and budgets tightening, zero-spend growth is going mainstream. But few teams pull it off. Why?
Oct 2
•
Stacy Muur
32
3
7
September 2026
Research: The best performing hooks and creatives on Meta (Instagram + Facebook)
What a study of 550,000 Meta ads reveals about which creatives outperform others — and the visuals and hooks behind the winners. Let’s find out, and see…
Sep 29
•
Stacy Muur
10
5
Is LinkedIn really the secret pill to winning B2B deals?
Dreamdata’s 2026 LinkedIn Ads B2B Benchmarks Report puts LinkedIn first on return, first on budget share, and first on deals influenced. We’ve checked…
Sep 25
•
Stacy Muur
8
2
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