Why subscribe?
Every week marketing gets a new stat that spreads before anyone checks it.
Stacy’s Brain reads the research so you don’t have to — every claim gets graded for methodology, sample size, and who paid for it, so you know exactly how much weight it can carry before you put a budget behind it.
What you’ll get
Once a week, we take apart a handful of claims moving through the industry right now: what was actually measured, what’s assumed, and what changes once you know the source.
No vendor spin repackaged as insight — every number links back to a graded source, so you can check our work yourself.
Where the conversation happens
Comments here are open, but most of the discussion lives in GTM in Public on Telegram — that’s where marketers compare notes on what’s actually working, in real time.
